
Personalising Black Friday 2023
Black Friday, the annual shopping extravaganza, has become synonymous with incredible deals and discounts. As retailers continue to adapt to changing consumer preferences, the concept of personalisation has gained significant importance. In Black Friday 2023, we can expect a shift towards personalised shopping experiences, where retailers will tailor their offerings to individual customers, making the event even more enticing and rewarding. The Benefits of Personalised Black Friday Shopping Experiences Black Friday is a highly anticipated shopping event that takes place every year on the day after Thanksgiving. It is known for its massive discounts and deals, drawing in millions of shoppers both online and in-store. However, with the rise of e-commerce and the increasing popularity of online shopping, retailers are now looking for ways to